The Politics of Drinking

The Campaign Stops blog had a discussion of "nanotargeting" in the 2012 election, zeroing in on all sorts of preference differences between those who lean Democrat and those who lean Republican in order to target advertising dollars more precisely. Of course, I can't resist the breakdown of alcohol preferences.

It turns out that I'm a slightly center-right drinker. (None of my favorite beers place, so I had to pick via hard liquors.) Gin is a distinctly left of center drink, with 45% of adherents leaning Democratic and 33% leaning Republican. Scotch is centrist 40% of Scotch drinkers leaning left and 38% leaning right. However, whiskey in general is preferred by 41% of those on the right and only 36% of those on the left, Bourbon leans right by 42% to 36%, and Rye trends GOP by 42% to 32%.

Cognac is the most Leftist drink while, to the shame of conservatives everywhere, the most conservative is Amstel Light.